10 Proven Tips to Boost Customer Acquisition with Email

In a digital environment when consumer behaviors are shifting rapidly, it’s imperative that marketers stay in front of audiences in multiple places throughout their daily touchpoints. Email plays a critical role in accomplishing this – and also holds its own as a channel that drives results.

The reality is that an acquisition email campaign can be fast, painless and very profitable – if you follow a few guidelines while executing your campaigns. This white paper steps you though ten key tips to launching and improving customer acquisition email, including:

• Using segmentation to find best customers faster
• Evaluating and adjusting campaigns in-flight
• How a matchback analysis can reveal your true conversion rate
• The importance of staying compliant and avoiding the “spam trap”

Download your complimentary copy of this informative white paper.