For advertisers looking to tap into the potential of podcast marketing, the options can seem overwhelming. With more than 900,000 podcasts being published today, each with its own unique audience and subject, how do marketers determine the best podcast on which to advertise? And once they do, how do they correctly measure and correctly attribute success?
In this episode of The Why Behind The Buy, host Monique Ruiz talks with podcast marketing and attribution experts Dana Elmquist, vice president of enterprise business development at Market Engenuity, and Omer Jilani, vice president of digital sales engineering at Claritas, about how best to join the world of podcast advertising.
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