For businesses focused on technology usage and adoption, ConneXions Premier is a powerful solution for predicting adoption rates across all major technology categories. By analyzing consumer preferences for video, voice, data services, and smart technologies, it provides valuable insights that help businesses better understand their customers and strategically expand their reach.
Whether you’re targeting customers across multiple channels, purchasing audience lists, planning media buys, or executing multichannel marketing campaigns, ConneXions Premier ensures your efforts are efficient, data-driven, and impactful.
58 Consumer Segments – Every U.S. household is classified based on the latest technology, communication, and usage trends.
10 Lifestage Groups – A structured framework for understanding customer behavior through segmented groups based on age, household composition, and income.
Available in Claritas 360
And with ConneXions Premier, you gain access to over 4,600 new behavioral profiles covering:
ConneXions Premier is a new, innovative approach that refines consumer segmentation for greater accuracy.
ConneXions Premier offers an increased predictive accuracy over ConneXions, ensuring even better marketing outcomes than previously.
ConneXions Premier links customer insights with industry sources, surveys, demographics, and panels, including over 4,600 new behavioral profiles.
Additional classifications and structured approach helps you identify your highest-value customers with greater precision.
Don’t settle for basic neighborhood-level insights, understand demographics and behaviors at the household level to drive the most effective campaigns aimed at the technology market.
What Sets Us Apart:
Identify consumer segments more or less likely to engage in a behavior
Add codes to your customer or prospect databases
Geographic footprint for where ConneXions Premier segments reside
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